Judith Williamson. · Rating details · ratings · 5 reviews. How to read the hidden ideological messages in advertising, not merely to make us buy things. “The first function of an advertisement is to create a differentiation between one particular product and others in the same category” (Williamson). Judith Williamson’s ‘Decoding Advertisements’ is a classic look at the semiotics of advertising – about how adverts construct and promolgate.

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Angela rated it really liked it Dec 01, Irene Hoffman rated it it was amazing Jul 22, Thus what seemed to be merely a part of the apparatus for conveying a message about braking speed, turns out to be a message in itself, one that works not on the overt but almost on the unconscious level; and one which involves a connection being made, a correlation between two objects tyre and jetty not on a rational basis but by a leap made on the basis of appearance, juxtaposition and connotation.

Does this magic bypass the normal rational monitoring of our thoughts? The first advert discussed in the book shown below, p18 in the book is an advert for car tyres.

Trivia About Decoding Advertis Take one poet, sit him in front of a piece of pottery with paintings on it of a Greek wedding and let his imagination run wild if not amok.

Decoding Advertisements: Ideology and Meaning in Advertising by Judith Williamson

Email required Address never made public. The point of capitalism is to bring the division of labour to its highest possible point. Or maybe people just like to look at a nice picture of a jetty in the sea.

In the West we tend to seek to elaborately transform our food — particularly meat — so that what we eat is unrecognisable from the animal from which it is a product.


Decoding Advertisements

If you were a blacksmith you would make an entire horseshoe. Goodreads helps you keep track of books you want to read.

Myths and Structureswhich from a brief overlook, is the perfect one to continue [Edited: Return to Book Page. Pippa Adler rated it really liked it Mar xecoding, In the picture the jetty actually encloses the car, protectively surrounding it with solidity in the middle of dangerous water: Notify me of new posts via email.

Introduces all the major psychological-formal techniques that abstractly underlie all advertisement and propaganda, very carefully crafted and used by the designers.

The outside of the jetty resembles the outside of a tyre and the curve is suggestive of its shape: Fill in your details below or click an icon to log in: Have the thought this would compliment Postman’s Amusing Ourselves to Death: Freud adcertisements Theodor Lipps on jokes: Helps to understand this stuff as it is constantly being bombarded on you from cradle to the grave and decodinf shapes vast majority of peoples mentality.

James Waite rated it it was amazing Jan 31, Want to Read Currently Reading Read. Raul rated it really liked it Mar 09, A quick recap — there was a time when people would be fully involved in the process of producing things. There is the eternally beautiful bride, the husband about to kiss her forever in the fullness of his love and her beauty, the flute player playing silent music under a tree — all of these are highly williiamson and highly romantic images.

The first is the question of ideology and how it shapes how we understand the world and our place within the world. Page Advertisemengs the movement is all in one direction: It may even actually say what it has to say by not saying it.

Decoding Advertisements : Ideology and Meaning in Advertising

Victor rated it it was ok Aug 31, Vanya rated it really liked it Jun 20, Leave a Reply Cancel reply Enter your comment here To see what your friends thought of this book, please sign up. We think that the power of an ad is in convincing us that Brand Deecoding really will make your clothes cleaner than Brand Y.


Till the whole class of influences talked about is demonstrated to be in operation, why should I believe these analyses of adverts are any more than psychoanalytic-spook stories? Preview — Decoding Advertisements by Judith Williamson. With Benjamin meanwhile, I got the sense while reading, that her point is an extension of Benjamin points on aura, surrealism or surrealist movement and latest; on history since just recently I finished Fire Alarm: How one might say; since she wrote before him or in what way?

Just a moment while we sign you in to your Goodreads adgertisements. But, a friend suggested Baudrillard’s The Consumer Society: Just ask my mate Tantalus. Notify me of new comments via email. She decodes ads with a virtuosity that is truly breathtaking. No trivia or quizzes yet. Or maybe something contradictory but similar in style is true — does the image suggest danger, when the tyres are meant to make you feel safe, so that really it is a bad advert.

Sam rated it did not xdvertisements it Oct 18, Books by Judith Williamson.

Shawn rated it really liked it Juidth 28, The covert message of the advert is captured in the image. Oct 12, Trevor rated it it was amazing Shelves: Felt truly invigorated by this read.

Thus we can produce by proxy, merely, since we buy the product, and it will then produce the magic result—beauty, love, safety, ect. Paperbackpages. Lists with This Book.