With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households in , villages in 15 states. Project. Case: ‘Project Shakti’ of HUL. Project Shakti. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with. Equitymaster presents the an overview and analysis of HUL’s rural distribution programme, Project Shakti.
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More Views on News. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.
HUL: Project Shakti business model overview
How insider buying and a super-investor increasing his stake helped us to find our next recommendation. This project was started in with the aim of increasing the company’s rural distribution reach as well as providing rural women with income-generating opportunities.
The representative of the company meets the panchayat and the village head and identify the woman who they believe will be suitable as a SA. projevt
Sales on the other hand came in at Rs 95 bn up 2. The 5 Minute Wrapup. Here you will get all the material related only to management studies.
Case analysis, solutions to problems, articles related to different subjects of management studies etc. An initiative which helps support Project Shakti is the Shakti Prlject programme. Thank you for posting your view on Equitymaster!
HUL: Project Shakti business model overview – Views on News from Equitymaster
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Subscribe To Posts Atom. This serves as a rural communication vehicle and helps the SA in their sales. About Us The Equitymaster Way. Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual snakti.
Newer Post Older Post Home. Equitymaster Agora Research Private Limited. With the urban market saturated, FMCG companies are now targeting the rural markets.
Project Shakti has been replicated in Pakistan and Sri Lanka. Shrikanth Jul 31, Sales on the other hand came in at Rs 92 bn up Under this programme, trained communicators visit schools and village congregations to drive messages on sanitation, good hygiene practices and women empowerment.
Jaggi Nov 28, This programme will help provide HUL with a growing customer base which will benefit the company for years to come. Lamborghini Veteran filmmaker Mrinal Sen passes away at 95 More. Here an artificial market place was created with music and promotion and the ladies were able to sell their products in a few hours without encountering any stigma or prpject.
Empowering Women – and Men
The company countered this problem by hosting Shakti Days. Please send me project shakthi report. The products are then sold door-to-door or through petty shops at home. It is amply clear that Shaktu can never progress unless it empowers its womenfolk.
With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households invillages in 15 states. It was indeed a great initiative by HULprobably a trend setter for the other big corporations ,to focus on rural markets.
Thombare invested Rs 15, with the assistance of a local self-help group that worked shajti HUL. Project Shakti business model overview.